About
I’m a Digital Creative Director living and working in Miami, FL, currently leading a team of over 10 creatives focused on building strategies and designing content that is thumb-stopping for clients in the entertainment, lifestyle, and consumer industries.
I love design & strategy, and the creative process that comes with it. I strongly believe that you need to amar la trama más que el desenlace (love the plot more than the outcome).
Throughout my career, I have had the honor to work with amazing people and incredible clients such as MTV Latin America, Sony Music Latin, Paramount+, Lifetime Channel, A&E Channel, Cosentino, Brickell City Centre and more. I have contributed to the creation of local, regional, and global strategies for them across all channels.
Experience
ON THE SIDE :) (Miami, FL)
✸ Karina Sofia (Artist) - Head of Digital Content (2024)
❃ Mishu Music (Artist campaigns + Isle of Light Festival) - Creative + Paid Media Consultant (2021 - 2024)
NEWLINK GROUP (Miami, FL)
✸ Creative Director, Social Media (2024)
✦ Digital Marketing Manager, Social Media (2020 - 2024)
✽ Senior Digital Content Strategist (2018 - 2020)
✶ Digital Content Strategist (2017 - 2018)
✤ Social Media Content Creator (2016 - 2017)
✢ Graphic Design Intern (2015 - 2016)
Awards
Bronze Stevie Award ✸ Campaign of the year for MTV Latin America’s Resistiré
PR Week ✦ Best Digital Marketing Campaign Nomination, Paramount’s The Handmaid’s Tale
PR Week ✽ Best Digital Marketing Campaign Nomination, MTV Latin America’s Swipedate
PR News ✶ Best Facebook Marketing Campaign Nomination, MTV Latin America’s Swipedate
Skills
Creative Direction & Strategy ✸ Art Direction ✦ Brand Marketing ✢ Social Media Marketing ✤ Graphic Design ✽ Social Paid Media Campaigns ✶ Brand Building ♣︎ Entertainment
CLIENTS
CLIENTS
MTV LATIN AMERICA
PARAMOUNT+
SONY MUSIC LATIN
BRICKELL CITY CENTRE
COSENTINO
A&E CHANNEL
LIFETIME CHANNEL
WEWORK
54D
NICKELODEON