LA CASA DE LOS ARTISTAS
LA CASA DE LOS ARTISTAS
Creative Direction:
✶ Elisa Schwarz
Elements:
✦ Branding Package
✤ Social Media Strategy
✽ Event Coverage
La Casa de los Artistas: A Sony Music Latin Creative Content Hub during the Latin GRAMMYs
Sony Music Latin faced the challenge of refreshing the La Casa de los Artistas activation for the Latin Grammys. The existing concept needed a vibrant overhaul to maintain relevance and engage a diverse audience in the rapidly evolving landscape of digital content consumption.
As a creative director for this project, I redesigned the look and feel for LCDLA, as well as led the digital strategy for Sony Music Latin’s social media content.
La Casa de los Artistas became the perfect space to create and connect, giving our followers the chance to see their favorite artists get ready for the Latin Grammys and interact with each other through our social media platforms.
+5.58M Impressions
+4.47M Video Views
+500K Interactions
