In a city with numerous options to shop and dine, there’s one place that stands out from the rest: Brickell City Centre. Knowing that, we set out to establish BCC as the go-to spot across all digital and social landscapes. Each month, we set a strategy based on Centre’s priorities, from new shop openings to month-long celebrations like Pride Month and Earth Month.

From there, we take a hands-on approach by creating original content through video and photoshoots around BCC, highlighting new dishes, seasonal sales, in-store experiences, and new happenings at the Centre. We’ve also appealed to audiences by including well-known influencers in the Miami area for content like “Around the Centre” and “12 Days of Gifting.”