MTV MIAW
MTV MIAW
360 DIGITAL CAMPAIGN FOR THE MTV LATIN AMERICA’S MILLENNIAL AWARDS
@MTVLA @MTVMIAW
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The MTV MIAW Awards stand as MTVLA's grandest awards ceremony of the year. Since 2015, I have actively contributed to shaping the digital strategy for this prestigious event. This involvement encompasses overseeing editorial content, formulating a comprehensive live coverage plan, and spearheading the development of impactful paid media campaigns. The primary objective is to not only enhance awareness but also drive significant traffic to the voting page, ensuring maximum engagement with the audience.
EDITORIAL CONTENT STRATEGY
PROGRAMMATIC AND SOCIAL MEDIA PAID CAMPAIGNS
ORIGINAL CONTENT WITH ARTISTS AND INFLUENCERS
Thanks to our social media strategy and digital media campaigns the MTV MIAW Awards are becoming each year more successful in terms of both, votes and ratings. Before the awards, we always implement a teaser content strategy to promote votes, nominees and performers for the MIAWs. Our strategy always makes sure to include engaging and exclusive content such as BTS footage and interviews with celebrities, and live coverage during the event throughout the most important platforms such as Instagram, TikTok, Twitter and Facebook.
LIVE COVERAGE