Creative Direction:
✶ Elisa Schwarz
Elements:
✦ Rebranding
✤ Social Media Strategy
✽ Event Coverage
✸ Paid Media Campaigns for Releases
✢ Artist Strategy
SONY MUSIC LATIN
SONY MUSIC LATIN
Rebrand & Refresh for the leading Latin Music Record Label
Since October 2022, I’ve creatively directed the social media presence for Sony Music Latin including its entire social media rebranding, strategy across TikTok, Instagram, Facebook, X, Snapchat and YouTube Shorts as well as the development of creative campaigns for activations such as La Casa de los Artistas during the Latin Grammys.
As part of our editorial strategy, we developed a series of content such as our weekly Sony Music Latin News, or Top Charts that were recurrent and helped position the brand as the top label in the industry.
Additionally, we developed and executed the paid media campaigns for SML artist’s albums, singles, and music video releases.
With a strategic approach and creative direction, we were able to generate the following KPIs last year [2023]. By implementing an engagement-driven approach, featuring live coverage, and delivering relatable content across digital platforms, we not only met but exceeded expectations, fostering meaningful connections with Sony’s audience.
+49.28M Impressions
+27.64M Video Views
+2.61M Interactions
