Since October 2022, I’ve creatively directed the social media presence for Sony Music Latin including its entire social media rebranding, strategy across TikTok, Instagram, Facebook, X, Snapchat and YouTube Shorts as well as the development of creative campaigns for activations such as La Casa de los Artistas during the Latin Grammys.

YOY, we’ve seen consistent growth for the brand on digital such as +295% on TikTok followers and 70M+ video views across platforms.